"A Practical Guide to Branding"
Define your brand identity—your product's "personality"—before you spend a dime on advertising or marketing
Read the full article here: http://www.businessweek.com/smallbiz/content/jun2008/sb2008069_694225.htm?chan=smallbiz_smallbiz+index+page_top+small+business+stories
Any insight on the subject of branding is a worthwhile read to any business owner who wants to spend their marketing dollars intelligently.
The fact that the advice is coming from our agency is just icing on the cake! Enjoy.
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