A likely extension

So I’m not going to lie, when I heard Chad Ochocinco was making a TV show, I was intrigued. And I’m also going to confess that I was a little giddy when they filmed the second to last episode in town, gracing not one but two local hotels. (Duh, I know, however you couldn’t imagine my disappointment they didn’t film the entire show in Cincinnati- highlighting some of my favorite haunts!)

But, when I heard Chad was making a foray into the breakfast arena I was undoubtedly confused. Admittedly, I was hoping for something a little more eccentric- maybe football shaped marshmallows or something of the like, but I’m sure we’ll all enjoy a good OchocincO a few mornings out of the week.

But, the more I think about it, it’s a playful extension to the larger-than-life brand that is the man himself. Why wouldn’t he have a cereal, and come to think of it, why don’t I?

Alli-o’s. or Alli-flakes? Why not.

I can’t help but be reminded of Krusty the clown on the Simpsons who had a line extension for everything from toys to drain cleaner, and of course his very own, aptly named cereal, ‘Krusty-o’s’ .



Hopefully Mr.Ochocinco will experience equally great success with his line extension endeavors…at least he has a better name to capitalize on…and decided upon O’s instead of Flakes.

http://www.bizjournals.com/cincinnati/blog/2010/08/bengals_chad_ochocinco_launching_cereal_line.html?ana=e_du_pub

New Favorite Commercial

While not exactly fresh out of the studio, this commercial has really grown on me over the past few days. Droid X is the latest smartphone goliath from Motorola with a buildup and ad buget almost as large as the hype surrounding it.

It's not touting any features or presenting any differentiating factors, but the ad flows with the production quality of a mini-movie in HD, with a soundtrack and everything. HD is the future of advertising, and creativity like this makes a commercial break a little more enjoyable.