Sunday, August 1, 2010

New Favorite Commercial

While not exactly fresh out of the studio, this commercial has really grown on me over the past few days. Droid X is the latest smartphone goliath from Motorola with a buildup and ad buget almost as large as the hype surrounding it.

It's not touting any features or presenting any differentiating factors, but the ad flows with the production quality of a mini-movie in HD, with a soundtrack and everything. HD is the future of advertising, and creativity like this makes a commercial break a little more enjoyable.

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