Ever feel like the ring leader of a three-ring circus? Like you're a magician expected to make things happen out of thin air? Well...surprisingly, you're not alone. How marketing, and PR especially, compares to a circus- in my new article, "The Great Marketing Circus- PR's magic, revealed!"
The marketing arena can easily be compared to a three-ring circus. A few clowns, a few death-defying leaps and the ring leader is expected to single-handedly bring it all together. Of course, we can’t forget the one person everyone expects to see - the great magician: shrouded in mystery, quite dramatic and never without ability to manifest greatness from thin air at the drop of a hat.
So, in a recent RFP, when the company asked what PR “tricks” our agency had up our sleeves, I came to the stunning realization that there really are people out there who believe that the practice of public relations is truly magical...
Read the rest at examiner.com:
http://www.examiner.com/x-2136-NY-Marketing-and-PR-Examiner~y2010m5d25-The-Great-Marketing-Circus-PRs-magic-revealed
Tuesday, May 25, 2010
Tuesday, May 11, 2010
New Article: Solving the Water Crisis Begins at Home
I've written a new article with the help of our friends at Roto-Rooter about water conservation. Thanks to some new technologies, conserving doesn't necessarily doing without. Check it out, courtesy of Blue Planet Green Living...
Solving the Water Crisis Begins at Home
By now, the world water crisis shouldn’t be surprising news. Many of us already donate to clean water funds, well-building activities, and water-saving causes. But if we have leaky toilets, outdated plumbing, or wasteful faucet drips, we’re actually contributing to the problem we’re trying to solve.
The US Geological Survey estimates that leaking toilets can lose around 22 gallons per day. This translates into about 8,000 gallons of wasted water per year. To put that number into perspective, that’s enough water to fill a display tank at your local aquarium.
With so many stray drips and drops, it’s of little wonder that many American communities are experiencing water shortages. In 2009, the National Climatic Data Center (NCDC) reported a drought throughout numerous Southwest and Great Plains states resulting in five billion dollars in damages. By 2013, the Environmental Protection Agency (EPA) estimates that 36 states will experience water shortages.
See the full article below:
http://www.blueplanetgreenliving.com/2010/05/10/solving-the-water-crisis/
Solving the Water Crisis Begins at Home
By now, the world water crisis shouldn’t be surprising news. Many of us already donate to clean water funds, well-building activities, and water-saving causes. But if we have leaky toilets, outdated plumbing, or wasteful faucet drips, we’re actually contributing to the problem we’re trying to solve.
The US Geological Survey estimates that leaking toilets can lose around 22 gallons per day. This translates into about 8,000 gallons of wasted water per year. To put that number into perspective, that’s enough water to fill a display tank at your local aquarium.
With so many stray drips and drops, it’s of little wonder that many American communities are experiencing water shortages. In 2009, the National Climatic Data Center (NCDC) reported a drought throughout numerous Southwest and Great Plains states resulting in five billion dollars in damages. By 2013, the Environmental Protection Agency (EPA) estimates that 36 states will experience water shortages.
See the full article below:
http://www.blueplanetgreenliving.com/2010/05/10/solving-the-water-crisis/
Wednesday, May 5, 2010
Flash Mob
The flash mob. Simply put, a really cool way for people to get together in random places and dance. Monday there was a flash mob in the new Ohio Union on Ohio State's campus...it even included a cameo of Brutus buckeye!
Great way to remind alums that the new is union is open through word of mouth marketing and to showcase the smooth moves Ohio State students have. Ok, I'm just a little biased. But really, watch it...you'll want to share this with your friends!
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