Ever feel like the ring leader of a three-ring circus? Like you're a magician expected to make things happen out of thin air? Well...surprisingly, you're not alone. How marketing, and PR especially, compares to a circus- in my new article, "The Great Marketing Circus- PR's magic, revealed!"
The marketing arena can easily be compared to a three-ring circus. A few clowns, a few death-defying leaps and the ring leader is expected to single-handedly bring it all together. Of course, we can’t forget the one person everyone expects to see - the great magician: shrouded in mystery, quite dramatic and never without ability to manifest greatness from thin air at the drop of a hat.
So, in a recent RFP, when the company asked what PR “tricks” our agency had up our sleeves, I came to the stunning realization that there really are people out there who believe that the practice of public relations is truly magical...
Read the rest at examiner.com:
http://www.examiner.com/x-2136-NY-Marketing-and-PR-Examiner~y2010m5d25-The-Great-Marketing-Circus-PRs-magic-revealed
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