Differdange, Luxembourg (the gate to my school, which was a Chateau) on a very snowy morning.Happy Birthday to me + Merry Christmas= Merry Brinkmas everyone!
Thursday, December 20, 2007
Merry Brinkmas!
Differdange, Luxembourg (the gate to my school, which was a Chateau) on a very snowy morning.
Wednesday, December 19, 2007
12/19
To emphasize why I believe it's so important to donate to the Humane Society here's a picture of my dog, Oscar (who I will obviously never give up!) Shelters are filled with thousands of homeless dogs as cute and sweet as mine. Help them find a proper home and a loving owner...maybe even you?
Charitable Gifting
I really get into holidays, if you haven’t already noticed, but finding the ‘perfect’ gift is near impossible, especially for those out-of-town friends who make giving fun and bulky gifts impractical.
Instead of bothering with all of the holiday shopping madness, I’ve opted to do something I haven’t done before.
This year, all of my out-of-town friends will receive their annual Christmas card, but instead of a Starbucks gift card, they’ll be receiving a notice that a donation has been made in their name to the Humane Society.
It’s a cause that everyone can agree on, and is of personal relevance to my family, as we are firm believers in, and have had two ‘rescue’ dogs.
So this year, if you’re stuck for a gift idea, go charity and let someone know you’re thinking of them and help others at the same time!
Instead of bothering with all of the holiday shopping madness, I’ve opted to do something I haven’t done before.
This year, all of my out-of-town friends will receive their annual Christmas card, but instead of a Starbucks gift card, they’ll be receiving a notice that a donation has been made in their name to the Humane Society.
It’s a cause that everyone can agree on, and is of personal relevance to my family, as we are firm believers in, and have had two ‘rescue’ dogs.
So this year, if you’re stuck for a gift idea, go charity and let someone know you’re thinking of them and help others at the same time!
Thursday, December 13, 2007
Gifting, Value Stores & Fish
The Setup:
I'm increasingly finding that white elephant exchanges are the way to go during holiday get togethers. Sure, it's a crapshoot, but it's a good way to kill what would be potentially awkward social time and you may even end up with a chia pet! (which, I'm ashamed to admit, I've always wanted.)
So, I'm thinking of gifting a fish for my exchange.
That is to say, I was, until I went to my local carries everything at a low price hypermarket (that will remain nameless,) and was utterly appalled at the poor condition of the fish tanks.
Aside from the blatant animal cruelty of having neglected and dead fish floating in the tanks, and the consistency of this occurance throughout multiple locals of this particular chain, why, as a company, continue to do this to yourself? The branding, as of the moment I laid eyes on that pathetic pet department, changed from "value" to "cheap crap."
Let's cast aside the fact that it's extremely disturbing to grown-ups and children alike, and look at it from a marketing perspective: it screams, "we care so little for our merhcandise and how it's presented to you that we can't be bothered."
But it's okay, you'll just dangle some absurdly low prices in front of our eyes for some foriegn manufactured, toxic garbage and we'll come running back. Right?
I'm increasingly finding that white elephant exchanges are the way to go during holiday get togethers. Sure, it's a crapshoot, but it's a good way to kill what would be potentially awkward social time and you may even end up with a chia pet! (which, I'm ashamed to admit, I've always wanted.)
So, I'm thinking of gifting a fish for my exchange.
That is to say, I was, until I went to my local carries everything at a low price hypermarket (that will remain nameless,) and was utterly appalled at the poor condition of the fish tanks.
Aside from the blatant animal cruelty of having neglected and dead fish floating in the tanks, and the consistency of this occurance throughout multiple locals of this particular chain, why, as a company, continue to do this to yourself? The branding, as of the moment I laid eyes on that pathetic pet department, changed from "value" to "cheap crap."
Let's cast aside the fact that it's extremely disturbing to grown-ups and children alike, and look at it from a marketing perspective: it screams, "we care so little for our merhcandise and how it's presented to you that we can't be bothered."
But it's okay, you'll just dangle some absurdly low prices in front of our eyes for some foriegn manufactured, toxic garbage and we'll come running back. Right?
Tuesday, December 11, 2007
Kudos
Kudos to American Joe Apparel, who appeared on the Dallas CBS channel 11 news yesterday!
Watch the clip here: http://cbs11tv.com/seenon/american.girl.dolls.2.607983.html
Watch the clip here: http://cbs11tv.com/seenon/american.girl.dolls.2.607983.html
Monday, December 10, 2007
Friday, December 7, 2007
Go Fish!
How pitching a client bears a striking resemblance to fishing (minus the relaxation, peace of mind and consumption of alcohol.) As you’ll see Just like the real thing, a little playful tenacity and patience will pay off in the end.
The setup with applicable translation in italics:
It’s a great day. You awake at dawn’s first light and stake your favorite spot by the lake (wake up, fight traffic and arrive at the office.) As you settle in with your beverage of choice (morning coffee,) you bait your hook in preparation for the day’s activity (prepare your leads and story ideas.) You’re in it for the long haul. Waiting, waiting, waiting (calling, emailing, faxing,) the day passes. Suddenly, a tug! (interest!)
There’s some grappling involved with trying to reel a fish in, and sometimes all that work doesn’t yield any results. Sometimes you just have to try a different worm.
The setup with applicable translation in italics:
It’s a great day. You awake at dawn’s first light and stake your favorite spot by the lake (wake up, fight traffic and arrive at the office.) As you settle in with your beverage of choice (morning coffee,) you bait your hook in preparation for the day’s activity (prepare your leads and story ideas.) You’re in it for the long haul. Waiting, waiting, waiting (calling, emailing, faxing,) the day passes. Suddenly, a tug! (interest!)
There’s some grappling involved with trying to reel a fish in, and sometimes all that work doesn’t yield any results. Sometimes you just have to try a different worm.
Thursday, December 6, 2007
Wednesday, December 5, 2007
A Little Holiday Cheer
I’m already starting to feel the pressure to finish my holiday shopping, and our house isn’t even fully decorated yet (it’s a multi-weekend project in our household!) But in light of the season and the omnipresent spirit of giving, I thought I’d share a little holiday cheer that I’ll be sending far, far away.
When I was 11, I took part in an exchange program (fueling my travel lust at a young age,) and lived for a month with a family in France. Since then, they have become part of my extended family, and welcomed me back with open arms during my most recent stint abroad.
Each year we take turns sending packages to one another of signature products that we can only get in our respective countries, and this year, nothing seems more appropriate than sending the family 100% American-made American Joe Apparel T-shirts.
It’s a classic American style, and is about as home-grown as it gets. So unique in that they’ll be the only ones in France with AJ classic t’s, and personal in the fact that American Joe Apparel is a client I’m happy to work with.
When I was 11, I took part in an exchange program (fueling my travel lust at a young age,) and lived for a month with a family in France. Since then, they have become part of my extended family, and welcomed me back with open arms during my most recent stint abroad.
Each year we take turns sending packages to one another of signature products that we can only get in our respective countries, and this year, nothing seems more appropriate than sending the family 100% American-made American Joe Apparel T-shirts.
It’s a classic American style, and is about as home-grown as it gets. So unique in that they’ll be the only ones in France with AJ classic t’s, and personal in the fact that American Joe Apparel is a client I’m happy to work with.
Monday, December 3, 2007
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