How pitching a client bears a striking resemblance to fishing (minus the relaxation, peace of mind and consumption of alcohol.) As you’ll see Just like the real thing, a little playful tenacity and patience will pay off in the end.
The setup with applicable translation in italics:
It’s a great day. You awake at dawn’s first light and stake your favorite spot by the lake (wake up, fight traffic and arrive at the office.) As you settle in with your beverage of choice (morning coffee,) you bait your hook in preparation for the day’s activity (prepare your leads and story ideas.) You’re in it for the long haul. Waiting, waiting, waiting (calling, emailing, faxing,) the day passes. Suddenly, a tug! (interest!)
There’s some grappling involved with trying to reel a fish in, and sometimes all that work doesn’t yield any results. Sometimes you just have to try a different worm.
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