The Setup:
I'm increasingly finding that white elephant exchanges are the way to go during holiday get togethers. Sure, it's a crapshoot, but it's a good way to kill what would be potentially awkward social time and you may even end up with a chia pet! (which, I'm ashamed to admit, I've always wanted.)
So, I'm thinking of gifting a fish for my exchange.
That is to say, I was, until I went to my local carries everything at a low price hypermarket (that will remain nameless,) and was utterly appalled at the poor condition of the fish tanks.
Aside from the blatant animal cruelty of having neglected and dead fish floating in the tanks, and the consistency of this occurance throughout multiple locals of this particular chain, why, as a company, continue to do this to yourself? The branding, as of the moment I laid eyes on that pathetic pet department, changed from "value" to "cheap crap."
Let's cast aside the fact that it's extremely disturbing to grown-ups and children alike, and look at it from a marketing perspective: it screams, "we care so little for our merhcandise and how it's presented to you that we can't be bothered."
But it's okay, you'll just dangle some absurdly low prices in front of our eyes for some foriegn manufactured, toxic garbage and we'll come running back. Right?
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