So I didn't get the lead, but the David Letterman top 10 list I used to get my job here at EMG is a sure hit!
My paragraph is below, check out the full article here: http://www.nytimes.com/2008/05/29/fashion/29WORK.html?_r=1&ref=style&oref=slogin
Allison Brinkman, a public relations executive, also used humor to stand out from the crowd, though less aggressively than Mr. Tsujino. After being unemployed for months, she sent a résumé last fall to the president of the Eisen Management Group in Cincinnati, who replied with this question in an e-mail message: “What can you bring to EMG and its clients?” Loath to give “the generic ‘I’m responsible and energetic’ response,” she said, she sent him a David Letterman-style Top 10 list, ending with: “No. 1: I won’t leave you alone until I’ve proved myself to be an interview-worthy candidate.”
She got the interview and the job.
Thursday, May 29, 2008
Wednesday, May 28, 2008
Advertising + Engineering
I’ve been sitting on this gem for awhile with the intentions of writing about it at the suggestion of my dad (one of those scientific types).
And while advertisers and engineers are at veritable opposite ends of the spectrum professionally, combined- the two can make magic (or science, whichever your prefer).
I’m referring to the cover story of Machine Design magazine in January “Did they REALLY do that?” which references the Toyota series of commercial s involving a truck pulling weight stopping abruptly on the decline of a seesaw, and another truck stopping just short of a cliff.
Here is one of the commercials:
You can read the full article and all technicalities involved here:
http://machinedesign.com/ContentItem/71927/Engineeringanad.aspx
For once, an ad isn’t a dramatization- and it’s a little refreshing! On behalf of advertisers everywhere, I sincerely thank all the engineers involved in this process who were obligated to sit through many meetings to explain technicalities that we creative types may never understand on behalf of this project!
And while advertisers and engineers are at veritable opposite ends of the spectrum professionally, combined- the two can make magic (or science, whichever your prefer).
I’m referring to the cover story of Machine Design magazine in January “Did they REALLY do that?” which references the Toyota series of commercial s involving a truck pulling weight stopping abruptly on the decline of a seesaw, and another truck stopping just short of a cliff.
Here is one of the commercials:
You can read the full article and all technicalities involved here:
http://machinedesign.com/ContentItem/71927/Engineeringanad.aspx
For once, an ad isn’t a dramatization- and it’s a little refreshing! On behalf of advertisers everywhere, I sincerely thank all the engineers involved in this process who were obligated to sit through many meetings to explain technicalities that we creative types may never understand on behalf of this project!
Friday, May 23, 2008
Happy Memorial Day Weekend!
I hope everyone has a safe and fun memorial day weekend. Don't forget the Monaco Grand Prix is on Sunday! Here are a couple pictures of the course when I visited in '06 a few days before the big race...
Wednesday, May 21, 2008
Poorly Chosen
Generally speaking, I attempt to limit my blogging rants and raves strictly to marketing and amateur photography fun that’s palatable to most. I am, however, outraged at a new policy about to go into effect (June 15) from your friends at American Airlines: you will now be required to pay $15 for your First checked bag.
While I understand the airline industry was not prepared to handle this surge in oil prices, I can’t seem to put it together how we’re expected to travel without luggage. Since when has a change in clothes and some makeup (since we can no longer carry-on open liquids) been considered a luxury?
Carry-ons have already been limited and shrunk to miniscule sizes, meals are a thing of thing of the past and peanuts? Forget it! Now you’re going to make us pay to stow luggage? What’s next? Will we have to rent our own seat cushions?.
For the life of me, I can't make sense of the fact that we're paying an airline (soon to be all, surely) to handle our baggage with the same rifling, indiscretion and carelessness as they were before.
While high gas prices are discouraging people from driving great distances and train travel hardly exists, these supplemental expenses associated with airline travel will further damage an already struggling travel industry.
Yes, it’s $15, but yet another charge in a long history of increases and delays. Poorly chosen, American Airlines, you’ve lost another customer—among the thousands of others you left stranded earlier this year.
Read the full story here:
http://www.bizjournals.com/columbus/stories/2008/05/19/daily20.html?f=et58&ana=e_du
and more here:
http://www.marketwatch.com/news/story/story.aspx?guid=%7B175A0C6E%2D129D%2D4C92%2DB2E3%2DFE090BE3048F%7D&siteid=rss
While I understand the airline industry was not prepared to handle this surge in oil prices, I can’t seem to put it together how we’re expected to travel without luggage. Since when has a change in clothes and some makeup (since we can no longer carry-on open liquids) been considered a luxury?
Carry-ons have already been limited and shrunk to miniscule sizes, meals are a thing of thing of the past and peanuts? Forget it! Now you’re going to make us pay to stow luggage? What’s next? Will we have to rent our own seat cushions?.
For the life of me, I can't make sense of the fact that we're paying an airline (soon to be all, surely) to handle our baggage with the same rifling, indiscretion and carelessness as they were before.
While high gas prices are discouraging people from driving great distances and train travel hardly exists, these supplemental expenses associated with airline travel will further damage an already struggling travel industry.
Yes, it’s $15, but yet another charge in a long history of increases and delays. Poorly chosen, American Airlines, you’ve lost another customer—among the thousands of others you left stranded earlier this year.
Read the full story here:
http://www.bizjournals.com/columbus/stories/2008/05/19/daily20.html?f=et58&ana=e_du
and more here:
http://www.marketwatch.com/news/story/story.aspx?guid=%7B175A0C6E%2D129D%2D4C92%2DB2E3%2DFE090BE3048F%7D&siteid=rss
Monday, May 19, 2008
Red's Game!
FOR IMMEDIATE RELEASE: EMG Crew Terrorizes Reds/Indians Game, Chaos Ensues! (photos below)
Thankfully, we were able to put aside our differences and enjoy the friendly rivalry!Thursday, May 15, 2008
Wednesday, May 14, 2008
In The Christian Science Monitor
This is from Monday, and I forgot to post it...
Telecommuters: Invisible workers?
Those who work from home struggle with isolation. But few would give up the arrangement.
By Marilyn Gardner Staff writer of The Christian Science Monitor
During the six months that Allison Brinkman worked at home as a public relations manager, she savored the advantages.
"I didn't have to dress up, fight traffic, or worry about paying for doggie day care," she says.
But she found disadvantages, too. "I missed the social aspect of being part of a team and developing a rapport with colleagues," says Ms. Brinkman, who works with Eisen Management Group in Cincinnati.
As the ranks of telecommuters grow – pushed by soaring gasoline prices – some in the work-from-home crowd point to disadvantages surrounding what many office-bound workers might assume is the ultimate deal.
Read the full article at: http://www.csmonitor.com/2008/0512/p14s02-wmgn.htm
Telecommuters: Invisible workers?
Those who work from home struggle with isolation. But few would give up the arrangement.
By Marilyn Gardner Staff writer of The Christian Science Monitor
During the six months that Allison Brinkman worked at home as a public relations manager, she savored the advantages.
"I didn't have to dress up, fight traffic, or worry about paying for doggie day care," she says.
But she found disadvantages, too. "I missed the social aspect of being part of a team and developing a rapport with colleagues," says Ms. Brinkman, who works with Eisen Management Group in Cincinnati.
As the ranks of telecommuters grow – pushed by soaring gasoline prices – some in the work-from-home crowd point to disadvantages surrounding what many office-bound workers might assume is the ultimate deal.
Read the full article at: http://www.csmonitor.com/2008/0512/p14s02-wmgn.htm
Tuesday, May 13, 2008
Let's Get Real
The ‘fuel crisis’ is starting to bother me. Not any particular side, more specifically, the constant bombardment of ‘should be/could bes.’
Cut the gas tax?
People want to cut the tax money that goes towards road maintenance?! Who knows how much of that actually gets applied to that need, but I maintain, it’s a necessary evil.
Stop driving?
I’d be the first to ride my bike to work if that were possible. While a 35 mile bike ride each day, twice a day would be a great workout, the consequential 4 hour commute would be rather tedious. Busses and trains don’t exist for most of us, and the monorail is only a frivolous dream (unfortunately.)
Conserve?
Carpooling? A great idea. Public transportation? Fabulous! (if such a thing were actually relevant to 95% of the population)
My personal favorites were the ‘maximize your fuel efficiency’ tips that were on our local morning news program last week. Within the same segment they suggested that in order to receive better gas mileage one should turn off the air conditioning (which makes perfect sense- it is a bog on the engine,) –AND- keep your windows rolled up to reduce wind resistance.
While I’m all about conserving, I’m not about to sit in my dark blue car with the windows rolled up and the air conditioning off on a humid, 90 degree Cincinnati day so I can get another mile per gallon.
In the end, I think we have to own up to the fact that we missed the boat on public transportation development and pay the price.
Cut the gas tax?
People want to cut the tax money that goes towards road maintenance?! Who knows how much of that actually gets applied to that need, but I maintain, it’s a necessary evil.
Stop driving?
I’d be the first to ride my bike to work if that were possible. While a 35 mile bike ride each day, twice a day would be a great workout, the consequential 4 hour commute would be rather tedious. Busses and trains don’t exist for most of us, and the monorail is only a frivolous dream (unfortunately.)
Conserve?
Carpooling? A great idea. Public transportation? Fabulous! (if such a thing were actually relevant to 95% of the population)
My personal favorites were the ‘maximize your fuel efficiency’ tips that were on our local morning news program last week. Within the same segment they suggested that in order to receive better gas mileage one should turn off the air conditioning (which makes perfect sense- it is a bog on the engine,) –AND- keep your windows rolled up to reduce wind resistance.
While I’m all about conserving, I’m not about to sit in my dark blue car with the windows rolled up and the air conditioning off on a humid, 90 degree Cincinnati day so I can get another mile per gallon.
In the end, I think we have to own up to the fact that we missed the boat on public transportation development and pay the price.
Friday, May 9, 2008
The Verbal Agreement
What’s in a handshake, anyway?
The confirmation of a verbal agreement. A commitment of action…right?
I’ve been mulling this over since someone committed to buying my car with a handshake last night and backed out this morning.
When push comes to shove, nothing was ever signed and no money was exchanged. Despite all this, it still smarts to have someone make a commitment and go so far as to shake on it in support of this decision, and then back out when it comes time to put your money where your mouth is.
While the handshake has devalued completely from the legal standpoint, I maintain that it’s poor practice to shake on something if you’re not 100% committed.
The confirmation of a verbal agreement. A commitment of action…right?
I’ve been mulling this over since someone committed to buying my car with a handshake last night and backed out this morning.
When push comes to shove, nothing was ever signed and no money was exchanged. Despite all this, it still smarts to have someone make a commitment and go so far as to shake on it in support of this decision, and then back out when it comes time to put your money where your mouth is.
While the handshake has devalued completely from the legal standpoint, I maintain that it’s poor practice to shake on something if you’re not 100% committed.
Monday, May 5, 2008
Friday, May 2, 2008
Who's Who
Rodger (our president,) Angela (our VP of creative,) and I have been named 'who's who' in Cincinnati for our marketing, PR and graphic design work.
Our listings with pictures and bios are in today's Cincinnati Business Courier.
I feel so special!
Our listings with pictures and bios are in today's Cincinnati Business Courier.
I feel so special!
Thursday, May 1, 2008
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