Advertising + Engineering

I’ve been sitting on this gem for awhile with the intentions of writing about it at the suggestion of my dad (one of those scientific types).

And while advertisers and engineers are at veritable opposite ends of the spectrum professionally, combined- the two can make magic (or science, whichever your prefer).

I’m referring to the cover story of Machine Design magazine in January “Did they REALLY do that?” which references the Toyota series of commercial s involving a truck pulling weight stopping abruptly on the decline of a seesaw, and another truck stopping just short of a cliff.
Here is one of the commercials:


You can read the full article and all technicalities involved here:
http://machinedesign.com/ContentItem/71927/Engineeringanad.aspx

For once, an ad isn’t a dramatization- and it’s a little refreshing! On behalf of advertisers everywhere, I sincerely thank all the engineers involved in this process who were obligated to sit through many meetings to explain technicalities that we creative types may never understand on behalf of this project!