Aside from the deliciously (pun intended) kitsch and implausible nature of zombie horror classics and the recently popular Walking Dead series on AMC, there are truly a few things that just need to die. Advertising zombies are one of those things.
You know what I’m talking about- the annoying spokesperson, the earworm jingle and even the holiday spot that’s been airing since the advent of broadcast television.
I asked a few of my coworkers
what ad campaigns they thought just won’t die- and if there were really daring, provide a few ideas that would breathe life into the tired old messaging. It seems insurance spokespeople won overall, but not without some heated debate about Flo from Progressive’s red lipstick.
See what we have to say and chime in and let us know which advertising zombie you’d like to see disappear…
Zombie: The New LEVI commercials
“Are they trying to sell to beatniks? Are beatniks even around anymore? Weird poetry doesn’t sell me. Maybe if it was for some new emo cologne or something maybe. Come on LEVI.”
Possible solution: Get rid of the poetry and have real people just say what they like about their jeans. The visuals are not bad, I just don’t feel like snapping my fingers after each line.
Zombie: Geico gecko –and- caveman
“They need to evolve to a new creature…”
“Every time I see the spot where he’s on the bridge in NYC, I hope he gets run over by the bike at the end… Which would be my suggestion to phase him out – have an online contest to seal his fate.”
Zombie: Flo from Progressive
“Flo from Progressive has got to go. No one should wear that much red lipstick.”
“Replace her with Clint Eastwood. Instead of an empty chair, it could be an empty bucket seat. If he told me to buy insurance from Progressive I would have to listen to him.”
