I attended a great presentation today from the Northern Kentucky Chamber of Commerce about social media. Although it may sound a little silly for a PR professional to be attending a session entitled “PR 201,” you have to remind yourself that no matter what field you’re in or what title you hold, you’re never going to know everything.
Social media, the topic of the day, is a particular favorite of mine. The grassroots approach can sometimes be more successful than any million-dollar advertising gamble. Forget ‘SEO optimization’ and all the other garbage people will try to sell you to make a quick buck out of something as simple as an updated blog, linked-in profile or youtube channel.
And, like it or not, you’re always going to be the face of your company (especially if you’re trying to do public relations/marketing,) so might as well make the most of it. You don’t have to be a robot. In fact, here are my three off-the-cuff rules to good, viral social media:
be personable, be positive, be proactive.
For more info on Social Media and 2008 trends, check out the article I was in for Ragan.com in my 2/26 post.
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