Advertising is no stranger to social networking sites. Naturally, it’s part of my job to create and maintain Myspace pages for clients who wish to have an enriched viral program accompanying the PR front.
I checked one such page this morning for some routine updates to discover that this page had attracted a very large following of men. This is extremely comical not only because the brand is heavily skewed female, but that these same gentlemen requesting to be added as friends were also sending messages asking this ‘person’ for more information about herself.
You must understand that this page was not created with any intention of deceiving people, in fact , the picture used is of the model on the product’s packaging and advertising and readily available in the public domain. This issue, of people who do misrepresent themselves presents a constant problem on those sites to credible people/companies, (though apparently not even blatant advertising can deter a lonely profile surfer.)
It will surely come as quite a surprise to these mistaken fellas when they see our model’s face on a billboard!!
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