Happy 100th post!
My savy advice has been published on ragan.com -- one of the holy grails for the true PR pro.
Here's My excerpt below:
"....Allison Brinkman, account manager at Eisen Management Group in Cincinnati, is in the opposing camp, finding MySpace conducive to doing good PR, versus Facebook, which is not, she says.
“It’s hard to tell which sites will give your client the most leverage,” Brinkman says. “Most PR professionals put them on an equal plane and waste time on social media sites that aren’t as receptive to viral marketing. MySpace, for example, is much more receptive to commercial profiles, and MySpace users generally are more willing to accept companies or products as ‘friends,’ whereas, in my experience dealing with Facebook, members feel that the site is the wrong platform for commercial networking.”
Networking sites like MySpace and Facebook may end up becoming non-starters for PR not because of what they are, but because PR pros don’t invest enough time in them, says Lenhoff-Wise. “It can take two hours a day to reach out to potential audiences on MySpace,” she says. “And then you can only send out 400 messages day. Is reaching out to 400 consumers for that two-hour investment meaningful for you?”
View the full article:
http://www.ragan.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=5AA50C55146B4C8C98F903986BC02C56&tier=4&id=FDBEAEFEABB64E84B4CC9D1C66383CEA&AudID=3FF14703FD8C4AE98B9B4365B978201A
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