It’s your first date with someone at a charming, intimate little restaurant (Bombay City, maybe?) and things are going pretty well. You may even see yourself going on another date with this person. After dessert your date leans towards you, looks you deep in the eyes and delicately whispers, “I’ve been waiting for you all my life.”
...For most people (unless, of course, you happen to snag a date with Brad Pitt,) this would be a little awkward.
You can’t just skip from first date to forever, and chances are there is some persistent tenacity in order to just get that first date.
Getting your story (however good it may be) in the New York Times, is a similar situation. Yes, the folks at EMG are downright awesome PR people, but even when we call up our media friends, they don’t turn around and say “by god, I’ve been waiting all day for this story!”
It takes some time, some finesse, and some tenacity…basically, a lot of courting. It’ll pay off, but reporters aren’t sitting around waiting for stories to come to them, just as we aren’t waiting for the media to come to us.
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