Know Thyself

Everyday I learn a little more about the right and wrong ways to go about running a business.

Given, it’s not even possible to get into any field knowing everything- and thankfully, there are specialty people (like the uber talented folks at EMG, for example) to help with the things you may not know about.

In the end, it really boils down to how armed you are for the brutal practice of brand warfare. How well do you know your industry? Your brand pillars? Your competitors?

I was once told, “You don’t necessarily have to come up with a revolutionary new idea- you just have to make sure that with whatever you do, it’s better than your competition.”

Better. And two steps ahead.