The kind folks at the Cision Navigator have taken an interest in my latest article, "To PR or not to PR...PR is not a verb!" and have it posted on their site (along with a near life-size version of my headshot).
Please see the opening below, and follow the link to the full piece.
PR is not a verb!
This is not an article debating the changing landscape of the public relations or advertising industry, or preaching best practice advice, but rather it’s an examination of the two simple letters that encompass everything communications professional do: PR.
As a public relations professional, I respect that there are some commonplace misconceptions about what we do at our agency, and likely every other PR agency on the planet for that matter. The perception of what we do is made worse by certain reality television shows that not only make me want to claw my eyes out, but insult my intelligence and profession as well. There is a significant difference between a PR firm and a publicist – which allows me illustrate my point: all publicity is PR, but not all PR is publicity.
You can read the rest of it on the Navigator at the link below:
http://navigator.cision.com/To-PR-or-not-to-PR-PR-is-not-a-verb.aspx
No comments:
Post a Comment