It’s about that time again, my favorite season of the year celebrating my one true love: college football.
So (kind of) along those lines, this afternoon we were discussing the fantasy football obsession that afflicts several of my coworker’s significant others.
What a genius marketing phenomenon that causes grown men to revert back to schoolyard temper tantrums and countless Sundays spent simultaneously affixed to a television and computer—much to the chagrin of girlfriends, wives and non-football fans everywhere.
It’s a great way to keep viewers engaged, not only in the teams they’re following in real life, but to play out ‘what if’ scenarios involving other teams and players. Cool idea. Great enough that it’s managed to zap the life out of millions of Americans (many of whom are members of 3-4 fantasy football leagues) every Sunday for a good ¼ of the year.
Quite the addictive marketing scheme! I’d love to see some statistics, if anyone knows where I can find them.
As for me, my heart aligns will remain true to my one and only Ohio State Buckeyes! No fantasy football league needed.
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