I have a new favorite commercial! And all of you film buffs should appreciate this one as well. For once, all those cinema classes I took in college have paid off!
The latest Visa Check Card commercial references famous movies in just about every shot (yes, I’ve watched it about that many times):
Most notably, and my favorite part of the commercial is the blatant reference to the 1925 classic battleship Potemkin (the carriage rolling down the steps amidst chaos:)
More recently, this imagery was used in The Untouchables and later parodied in Naked Gun 33 ½, but for all intents and purposes, the originator of this idea was Sergei Eisenstein in Battleship Potemkin.
That being said, there are also references to other movies (Spiderman, Indiana Jones, and you can even catch the tail end of Jaws if you look closely enough.) It’s pretty cool the number of ideas people can squeeze into one brief ad.
Discoveries like this make commercial breaks that much more fun!
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