And no, despite the fact that this might be the most important football weekend of my entire year, I’m not talking about my Buckeyes.
Business, sales and especially PR are all about courtship.
Think about it- there are companies out there that would make wonderful clients, and some that only look like they would be good to work with. On the flip side, the same is true with agencies and vendors.
Either way you look at it, at any given time one is searching for the other in a process that can range from morose to magic (just like dating… which I will save for an entirely different entry.)
It’s when you achieve the right combination of flirtation, finesse and fanaticism, you know you can do anything.
Speaking of fanaticism…let’s go Bucks!!!
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