October 1 marks the beginning of Breast Cancer Awareness month, and the first time I will be wearing a pink ribbon every day for this cause. Not because I previously didn't care , but I really wasn't aware of how devistating this illness can be until it hit close to home.
Thankfully now, with this new perspective, I can go into this month helping to honor all who have or are suffering.
Check out what American Joe Apparel is doing (and my latest release):
American Joe Apparel Celebrates Breast Cancer Awareness Month
Dallas based Apparel Company Announces Think Pink Campaign, New T-shirt Offering
Dallas, TX – September 25, 2007 – In celebration of Breast Cancer Awareness Month, 100 percent certified authentic American made apparel line American Joe has launched its 'Think Pink' campaign. American Joe Apparel will unveil its new ‘Pink Ribbon Ts' in honor of this initiative, and the online apparel company will make a donation to breast cancer research based on each ‘Think Pink’ unit sold throughout the month of October. The founder of American Joe, Nan Moon, is herself a breast cancer survivor.
The newly designed ‘breast cancer awareness’ version of the logo that will be available for purchase on www.americanjoeapparel.com will have a pink ribbon beneath the company's signature star. T-shirts will go on sale October 1.
"We are excited to be emblazoning our Classic American Made Ts with the strength and meaning of the pink ribbon, and in honor of strong women, survivors, and their families everywhere,” Moon said. “We wanted to show our support for those who have survived, are currently suffering, or have lost their lives to this devastating disease. The courage faced by those with breast cancer is altogether humbling, and we’re proud to do our part.”
Nan Moon is a five year survivor of breast cancer. She hopes this campaign will help provide funds for education regarding treatment options and also funds for continuing research to find a cure.
About American Joe
The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something - quality, spirit, and authentic style. The company, headquartered in Texas and founded by two 'all American moms', say there is an American Joe in all of us. Guts. Courage. Pride. More information can be found at www.americanjoeapparel.com
Media Contact: Allison Brinkman, Eisen Management Group
http://mail.americanjoeapparel.com/cgi-bin/compose.exe?id=0170a9f628eab2779b31ab731df1bbe1791&new=&xsl=compose.xsl&to=Allison@eisenmanagementgroup.com
859.586.4302
Editor’s Note: Sample Product Available
Download Logo at: www.americanjoeapparel.com/pinkribbon.html
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